ABOUT US

Affinity Media Services was founded in 2003, with the objective of being the largest Media Sales Organisation catering to a bouquet of broadcast mediums, which require a dynamic Sales Team

Romi Bidichandani

A pioneer in the media SALES industry. Starting from the print medium of Amrita Bazar Patrika , Mid –Day Group , Magna - Stardust Magazine, Lokmat Group of Newspapers and moving on to Television since its inception with Jain Tv, Zee Cinema, EL TV and launched CVO movies.

He then moved on to join the Maharaja Group in Sri Lanka, as their CEO to handle their TV and Radio businesses. After creating an optimum setup he came back to India and launched ETC Music. Post which he was appointed to launch the mega channel – B4U Television as Chief Sales & Marketing Officer, which became the No 1 channel in bollywood.

He then started Affinity Media Services - his own venture and has been successfully running it as a profit centre since.

Mitu Bidichandani

Mitu comes with the background of Client Servicing and started her career with O&M and thereon to Triton Advertising and Zen Communications. She developed the ADEX software which eventually was sold off to TAM. Post which she joined Affinity to handle Advertising Sales on Radio for AAMAR FM, Power FM, Radio Indigo and Friends FM.

Worked with clients like the ASTRO Group – Malaysia , Rajeev Chandrashekhar Group , Ananda Bazar Patrika , MH1 Networks and Sambhaav Group of companies from various markets from West Bengal , Assam , Punjab , Karnataka and Gujarat.

She handles the DY 365 - Group channels currently, and is an integral part of running the complete operations

Supratik Roy

A New age entrepreneur bringing innovation to the media , sports and entertainment business with Affinity Cinemedia

Conceived in 2006 to cater to the growing branded entertainment business. ACM specializes in marketing , media liaisons and sponsor management.

We create ideas & opportunities to connect with films , celebs , sports and music properties in terms of marketing associations, strategic tie-ups and sponsorship.